Internal Linking Structure (ILS)

Website's ILS can have a major impact on your search engine rankings. If your ILS isn't properly optimized, the effect of your optimization efforts in other areas will be greatly diminished.

There are 2 factors that determine the Internal linking structure:

• Broken Link: The site must not have any broken link. Broken link means a link that follows a page that does not exist.
• Dead Link: The page that does not have any link on it. These sorts of pages should be avoided.

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