A special emphasis should be given while selecting keywords. This could be explained with the help of WHAT.
Which keywords are to be used?
Rather than answering this question, we should define which keywords are not to be used. Basically, we can use any keyword except for keywords, which are somebody’s trademark.
How these could be found?
Finding relevant and potential keywords is really difficult and it’s the most time consuming part in the whole search engine optimization process. This plays most important role in Search Engine Optimization. Keywords can be found using following links and later using Keyword Generator to remove duplicates and shortlist the final list:
i) https://adwords.google.com/select/main?cmd=KeywordSandbox
ii) http://inventory.overture.com/d/searchinventory/suggestion/
About keywords
Keywords should be relevant to the page content.
True Count
Return to Page.Total word count must be 250 to 600 on a single web page (except html tags). Less or more words may diminish the chance of getting better rank.